Talespinner

landmark projects

Web

Band site

An independent musician wanted to enhance his band’s website // MORE…

response

Retaining his excellent visuals, I updated the structure and appearance – including CSS3 effects – and added an online shop, including secure MP3 download sales and PayPal integration

result

Greater revenue potential and good search engine ranking

reaction

“you’ve done a fantastic job … the website now portrays a professional image.”

Andy Raven

Online compliance system

A regulatory body wanted to convert its Excel-based annual returns process to an online system: quicker to complete, easier to analyse the results, safer than handling loads of email attachments // MORE…

response

I designed and built an application from the ground up, including system design, data design, security, confidentiality, data summarisation, user experience and visuals

result

A robust, flexible system delivered fast – guerilla development at its best – thanks to can-do attitudes all round

reaction

“much easier than last year” // “very straightforward and easy” // “we cannot congratulate you enough for the improvement” // “incredibly user friendly, simple and quick to complete. … I much prefer this method” // “easiest return we have ever completed” // “light-touch regulation that doesn’t come with heavy form-filling”

In the second year responsibility for another return was transferred to my client and the system adapted to handle both returns

BETR

Capital projects manual

A client was concerned that its paper-based capital projects manual was not being used properly by contractors & managers, costly to produce and a pain to keep up-to-date // MORE…

response

Resisting the temptation to just set the whole thing in HTML, we adapted the material to suit online delivery and the characteristics of the users. This involved organising the content around a process map, layering it by user, creating a search facility, building swimlane charts and tracking page accesses per user.

As we worked together I put the case for adding an edit facility to enable the client to update the manual without having to call in a web developer, and for creating an RSS facility to notify users of updates. Both proposals were accepted

result

Execution involved creating a custom search engine, drawing swimlane charts on the fly from arbitrary content and embedding learning in the backstage system to minimise learning time, while observing brand and security requirements

reaction

The client was extremely pleased, in particular about the business-focused way in which I had advocated the update facility

Capital projects manual

Capital projects manual

Website for consulting startup

Three friends were starting a new business. They had a name, a market proposition and some great copy. They needed a website // MORE…

response

Working collaboratively and fast, I built the site … oh, and developed their corporate ID too

result

A small but sophisticated and elegant site, live in 8 working days

reaction

“It’s been a real pleasure” // “A fantastic achievement”

Elearning

Script doctoring

A multinational business was introducing a new code of conduct. They had some elearning, but the text was far too lengthy // MORE…

response

Working collaboratively and fast, I rewrote the content to fit the available space

result

With the word count reduction (50% on some sections) the text fits … and none of the sense has been lost

reaction

“It has now been launched, and the feedback is very positive”

Fish video

A leading accounting firm planned to create a video as part of the launch of some new audit software. Somebody thought of using topical fish as the central characters. But they couldn’t work out how to make it work // MORE…

response

Working collaboratively, we moved the fish out of real life and into a screensaver (tropical fish screensavers were popular then). From there the fish explained the new software as they watched the audit team use it.

result

The in-house video production team said my script was impossible to shoot. The wonderful Tony Coe shot it.

reaction

The video was used in many countries and proved hugely popular.

Fish script

Elearning for charity

A UK national charity needed to reach more doctors with their message about child bereavement // MORE…

response

Working collaboratively and fast, I created an HTML-based elearning CD with audio, video and interactions

result

A complete first version in 17 days

reaction

“It has been so well received.” They commissioned a new version for other healthcare professionals soon after

Elearning for induction

A leading accounting firm wanted some elearning as part of an ambitious blended programme for new recruits worldwide. It had to be different: striking, engaging, memorable // MORE…

response

Working collaboratively, I designed a first-person virtual world then scripted the majority of the content

result

A well received, distinctive programme that ran for years

reaction

The programme is a multiple award-winner

Account Ability

The phone went. “I’d like you to help us with some computer-based training.” In 1986 that had to mean dreadful, tedious stuff. Except it didn’t // MORE…

response

As part of a tight-knit, talented team I scripted, wrote case material and finished off the computer programming. Oh, and played the dead body

result

A landmark venture in dramatic storytelling as a vehicle for training that has been a reference point for many who followed. It so impressed the legendary Gloria Gery that she remembered it on meeting one of us … 12 years after she saw it

reaction

The programme is a multiple award-winner. One of the few interactive videodisc programmes to make the leap to CD-ROM, it was still on sale 15 years later

Account Ability